Making my weekly drive from VA to PA, I kept thinking about the PA turnpike signs that say:
Stay Right
Pass Left
It's the Law
Brevity is a rare and valuable attribute of written communication, and those signs certainly have that.
However, we now understand that in the YouTube/MySpace world, it is important to make a visceral, emotional connection with your audience.
I respectively submit to the PA Department of Transportation some alternative phrasing:
Get your pokey butt over in the right lane
So that people with someplace to go
Can drive in the left.
Stay Right
Pass Left
It's the Law
Brevity is a rare and valuable attribute of written communication, and those signs certainly have that.
However, we now understand that in the YouTube/MySpace world, it is important to make a visceral, emotional connection with your audience.
I respectively submit to the PA Department of Transportation some alternative phrasing:
Get your pokey butt over in the right lane
So that people with someplace to go
Can drive in the left.
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