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The most important job/investing rule

If you work for a company and the President, CEO or COO - especially if he is new to the company, says "we are going back to basics", update your resume' that day. Don't hesitate; begin networking for a new position, post on Monster/Hot Jobs/Career Builder, etc. as soon as you can prepare a competitive resume'. Your company is in big trouble and the leader most likely is clueless to the nuances of the market, competitors and internal capabilities.

If you own a stock and, in a presentation or earnings call, the CEO says "we are going back to basics", sell the stock, and give strong consideration to shorting it. Of course, by the time they are spouting that, the stock has probably already been pummeled.

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