Skip to main content

Solid Advice For Tech Start-ups

Guy Kawasaki in Sunnyvale, California at the P...
Guy Kawasaki in Sunnyvale, California at the Plug & Play Center signing his book Reality Check (Photo credit: Wikipedia)
Cover of "Reality Check: The Irreverent G...
Cover via Amazon
As part of my continuing education in the world of venture capital, I’m reading Guy Kawasaki’s various works.  His Art of the Start is still widely referenced as a must-read for anyone in a start-up, and in particular anyone considering raising venture capital.  I’ve previously reviewed it here.  There is clearly some overlap in the content between Reality Check and Art of the Start..  Reality Check is larger and more fulsome, covering more aspects of starting and growing a business, while continuing to develop and update the topic of meeting, “beguiling” and working with venture capitalists and associated professionals.   Some of the content was previously included in his blog.  If you were a loyal follower of his blog, you might have already seen some of this material.
Kawasaki writes with a great sense of humor, much of which is self-deprecating.   Like his previous book, he frequently uses humor with light touches of sarcasm (“the Top 16 Lies Lawyers Tell”) to make his points.
Each chapter is much like a blog post:  it is likely to be a brief, a quick read, direct and to the point.   
Despite some overlap with his previous works, the new content makes this book clearly worth the price.  I would argue that the chapter on presentations alone is worth much more than the price of the book.  Like a stock that is valued less than the per share value of cash held by the company, this makes the rest of the book free –and there is plenty of valuable content in the rest.
His broad coverage of tech-space start-ups includes chapters on recruiting, interviewing, laying- off, firing, building positive PR (including how to suck-up to bloggers), and how and when to “partner”.  (if you are considering opening, say, a jewelry store or a dry cleaners, there probably isn’t too much here for you – it really is aimed at tech businesses).
There is also some content for the recent grad about getting a job, and a little philosophy of life for all  us.
Since Mr. Kawasaki is a sought-after speaker, his point-of-view on public speaking, PowerPoint and story- telling has more credibility than most.  In addition to his informed view, he also strives to be a good guy, and encourages the readers to be good guys too.   He believes that nice guys do win.
Highly recommended if you are considering starting a tech business.

Enhanced by Zemanta

Comments

Popular posts from this blog

Book Review: What Matters Now by Gary Hamel

Interview of Eric Schmidt by Gary Hamel at the MLab dinner tonight. Google's Marissa Mayer and Hal Varian also joined the open dialog about Google's culture and management style, from chaos to arrogance. The video just went up on YouTube. It's quite entertaining. (Photo credit: Wikipedia)Cover of The Future of ManagementMy list of must-read business writers continues to expand.Gary Hamel, however, author of What Matters Now, with the very long subtitle of How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation, has been on the list for quite some time.Continuing his thesis on the need for a new approach to management introduced in his prior book The Future of Management, Hamel calls for a complete rethinking of how enterprises are run.

Fundamental to his recommendation is that the practice of management is ossified in a command and control system that is now generations old and needs to be replaced with something that reflects an educat…

Add This Great Work to Your History Bookshelf

Team of Rivals: The Political Genius of Abraham Lincoln (Photo credit: Wikipedia)
The more I study American history, the more I realize how little I really know. I just completed Doris Kearns Goodwin’s Team of Rivals in which she explores the inter-workings, personalities and politics of the Lincoln administration.Every American schoolboy or schoolgirl knows that Lincoln presided over the most difficult period in American history save the George Washington era.Most know that he struggled with a series of second rate generals until Grant emerged. And that he was tragically assassinated just as the War Between the States ended. But how many of us know that many of the cabinet members opposed Lincoln in the primary?That many of those thought he was unqualified for the office?That one of them – Salmon Chase – actually tried to build support to oppose Lincoln in the 1864 election?Or that Lincoln’s opponent in 1864 was former General McClelland, who so famously failed to take advantage of his…

Is Too Little Sleep As Bad For Your Brain as Crack?

Sleep is essential to brain health. Dr. Nora Volkow just gave a speech titled Probing the Sleep-Deprived Human Brain. Dr. Volkow is the Director of the National Institute on Drug Abuse-part of the National Institute for Health She gave that speech at Radcliffe College which was reported in the Harvard Gazette.Dr. Volkow is an expert on the effects of addictive drugs on the brain, particularly the effects that cocaine has on the brain. She has found that cocaine disrupts dopamine transmission. Dopamine is a neurotransmitter that plays an essential role in brain function. In part, it is released by neurons to signal other neurons.Specifically, she found that that using cocaine resulted in brain cells releasing dopamine but being unable to receive it. She has found that lack of sleep can have the same effect on dopamine transmission. Here is a quote from her: “Yet lack of sleep itself produces some of the same effects that drugs do: It disrupts memory, inhibits alertness and can contrib…