Senior marketing guru Kimberly Whitler asked me to co-write an article on how CFOs and CMOs can work together more effectively, based on our experience at in those positions at David's Bridal. After many, many drafts, it is now published on the Harvard Business Review blog. You can follow Kim on Twitter: @kimwhitler.
Please check it out and give us your thoughts.
Please check it out and give us your thoughts.
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